
Opt-in and lead capture forms (name, email address, phone number)
Application forms (name, contact details, background information, goals)
Intake and onboarding forms (which may include health-related information, financial information, and personal goals you choose to share)
Checkout and purchase forms (name, billing address, email address)
Account registration (name, email address, password)
Survey and feedback submissions
Direct communications with our team via email, phone, or messaging
Identity Data: First and last name, date of birth (optional), profile photo
Contact Data: Email address, phone number, mailing address
Financial Data: Billing information (processed by Stripe or PayPal or Fanbasis or Whop — we do not store card numbers on our servers)
Health and Wellness Data: Health-related information, fitness goals, or wellness details you voluntarily share in coaching contexts
Financial Goals Data: Income information, financial goals, and related details you voluntarily share in coaching contexts
Preference Data: T-shirt size, communication preferences, program interests
Device and technical information: IP address, browser type and version, operating system, device identifiers
Usage data: Pages visited, features used, time spent, click patterns, referring URLs
Cookie and tracking data: Information collected through cookies, pixels, and similar tracking technologies (see Section 5 for details)
To deliver the coaching programs, courses, and services you have enrolled in
To process payments and manage your account and membership
To communicate with you about your program, account status, and service updates
To send marketing and promotional communications via email (you may opt out at any time)
To send marketing and informational text messages via SMS (only where you have provided express written consent)
To serve personalized advertisements on third-party platforms including Meta (Facebook/Instagram) and Google, using data you have provided and custom audience tools
To analyze usage and improve our website, app, and services
To comply with legal obligations and enforce our terms
To protect the safety and security of our users and business
Contract Performance: Processing necessary to deliver the services you have purchased or enrolled in
Legitimate Interests: Processing for fraud prevention, security, service improvement, and direct marketing to existing customers, where these interests are not overridden by your rights
Consent: Processing based on your explicit consent, including for marketing communications, SMS messages, non-essential cookies, and the collection of special category data (health and financial information shared in coaching contexts). You may withdraw consent at any time.
Legal Obligation: Processing required to comply with applicable laws
Essential: Essential Cookies: Required for the website and member portal to function. Cannot be disabled.
Analytics: Analytics Cookies: We use Google Analytics to understand how visitors use our site. These cookies collect anonymized usage data.
Advertising: Advertising Pixels: We use the Meta (Facebook) Pixel and Google Ads conversion tracking to measure ad effectiveness and build custom audiences for advertising. These technologies may collect information about your browsing activity.
Custom Audiences: We may upload your contact information to Meta and Google to match you to existing accounts on those platforms for ad delivery
Retargeting: We use cookies and pixels to show advertisements to people who have previously visited our website
Lookalike Audiences: We may use your data to identify and reach new potential customers with similar characteristics
Message frequency varies.
Message and data rates may apply.
To opt out at any time, reply STOP to any message.
To request help, reply HELP or contact us at [email protected].
GoHighLevel (CRM, email marketing, SMS, forms, and pipeline management)
Stripe, Fanbasis, Whop, and PayPal (payment processing — neither we nor GoHighLevel store your full card number)
Meta (Facebook) (advertising, pixel tracking, custom audiences)
Google (analytics, advertising, conversion tracking)
Community Platforms (GoHighLevel, or similar — member community hosting)
Mobile App Hosting and Technology Providers
Cloud hosting and storage providers
Account and member data: Retained while your account is active and for 2 years following account closure, unless a longer retention period is required by law
Payment and transaction records: Retained for 7 years in accordance with tax and accounting requirements
Form submissions and coaching records: Retained for the duration of your program plus 3 years
Marketing data (email, SMS opt-in records): Retained for the duration of the marketing relationship plus 3 years to demonstrate consent
Website analytics data: Retained in accordance with Google Analytics' data retention settings (default 26 months)
Security and fraud prevention logs: Retained for up to 2 years
SSL/TLS encryption for all data transmitted to and from our website and app
Encrypted storage on secure cloud platforms
Access controls restricting data access to authorized personnel only
Regular review of data access and security practices
Access and receive a copy of the personal information we hold about you
Correct inaccurate personal information
Request deletion of your personal information (subject to certain exceptions)
Opt out of marketing communications at any time
Withdraw consent for SMS messages by replying STOP
Data Portability: Receive your data in a structured, machine-readable format
Restriction of Processing: Request that we limit how we use your data in certain circumstances
Object to Processing: Object to processing based on legitimate interests
Withdraw Consent: Withdraw consent at any time for consent-based processing
Lodge a Complaint: File a complaint with your local data protection authority (e.g., the ICO in the UK, or your EU member state's supervisory authority)
Know what personal information we collect, use, and share
Delete your personal information (subject to certain exceptions)
Correct inaccurate personal information
Opt out of the sale or sharing of your personal information, including for cross-context behavioral advertising
Non-discrimination for exercising your privacy rights
